Winning Teams and the CEPA Advantage

Written By Janet Bailey
Winning teams and the CEPA Advantage infographic

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How to Jack Up the Value of a Commoditized Business
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If you sell something the market sees as interchangeable, your business may be worth less. Acquirers often argue that without a competitive moat, commoditized companies are sitting ducks for a price war. Margins get squeezed. Valuations drop.

Sell the Potential…or Realize It Yourself?
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Brent Beshore never set out to be a private equity investor. He didn’t come from Wall Street, never took a finance class, and once had to google the term “due diligence.” (He typed “do diligence.”) He was an operator building a marketing firm from scratch—until one day a founder offered to sell him their business.

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Value Builder Analytics, drawing on proprietary data from over 80,000 business owners, found that companies that can run without the owner for at least three months are twice as likely to receive an acquisition offer above 6x EBITDA.

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3 Ways to Get Your Employees to Sell More

Who does the selling inside your business? If you’re involved, your business will be less valuable than if you weren’t. Investors and acquirers are reluctant to invest in a business where the owner is the rainmaker of the company.

Janet Bailey
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