8 Questions You Will Be Asked When Selling Your Business
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In M&A circles, there is a well-known concept called the Rembrandt in the Attic. It refers to a situation where an acquirer discovers an asset or capability inside a target company that the seller either undervalued, underutilized, or did not realize was there.
On paper, MotiveBase looked like a sellable business. It served blue-chip customers like McDonald’s, Target, and General Mills. It generated millions in revenue. Margins were strong. Yet when founder Ujwal Arkalgud first tested the market, acquirers hesitated.
These days, building and curating a personal brand online is often portrayed as a key to success. Entrepreneurs are told to put themselves at the forefront, to be the face of their business, and to leverage social media to grow both their influence and their company.
Most owners assume growth is the goal. More customers. More revenue. More staff. And they’re right. Buyers do reward growth. But they pay a premium for companies that grow while keeping a positive cash flow cycle.